2026 Gartner® Magic Quadrant™

Emplifi named a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening

Social listening software & monitoring tools from Emplifi

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It’s not enough to just listen to your customers. Emplifi makes it easy to turn insights into action with full-platform integration for care, AI-powered analysis, and unified reporting.

Turn insights into action with integrated social listening

Most social listening tools stop at monitoring. Emplifi Social Listening goes further, integrating insights directly into your marketing, care, and commerce workflows – so you can act fast, not just observe.

76% of marketers say real-time social data is critical to their brand’s success.

With Emplifi’s integrated social listening, brands can break down silos and transform scattered data into real-time insights that drive action across teams.

70% Increase in customer satisfaction.

Emplifi helps brands address customer feedback faster by surfacing critical insights in real time, enabling teams to take action before issues escalate.

Real-time insights that empower decisions

80% Reduction in reporting time
5% Brand audience growth
30% Faster response times

Advanced listening analysis that drives smarter decisions

Gain a complete picture of your social listening data, including AI-driven sentiment recognition, to better understand audiences, monitor your competition, and make smarter business decisions.

Stay aware 24/7 with real-time monitoring and content recognition

Get notified with round-the-clock spike alerts to keep issues from becoming crises, and see what customers are saying by reviewing and addressing relevant content.

Enrich customer care and community management

With seamless integration into Emplifi’s modular platform for all listening queries, proactively address user issues, even if they haven’t communicated with your brand directly.

Unlock the benefits of social listening with Emplifi

How our customers benefit from Emplifi Listening

"Emplifi has been a real game changer, providing us with measurements that we can trust and making report sharing much easier and efficient."

Aura Garcia
Creative Manager, Penguin Random House

"Emplifi Social makes it much easier to find and engage with customers just as they're getting ready to order a pizza, so our contact center is becoming a real-time marketing operation."

Terri Haffey
Manager of Customer Care

"I think it was a successful play for all of us, showing that we’re listening to consumers and plugged in, and that's where we insert Emplifi."

Brent Waible
Senior Media Manager at CKE Restaurants, Hardee’s & Carl’s Jr

Frequently asked questions

How does Emplifi Listening work with other Emplifi products?

Emplifi social Listening integrates seamlessly into Community, Care, and Content, so that you can get the most out of your listening queries from every facet of the platform without dealing with a long setup process.

What channels can be analyzed using Emplifi Listening?

Our social listening tool analyzes every major social channel, including X, Facebook, Instagram, news outlets, Youtube, forums, and blogs.

What insights can I get from social listening?

You can access a wide breadth of insights, from interactions and potential impressions, to positive and negative sentiments across every platform, and even competitive metrics and multicomparisons that help you benchmark success. You can also track trends, identify key topics or spikes, and dive deep into audience insights to enhance your ICP.

Does Emplifi’s Listening tool support multilingual analysis?

Yes. With the help of AI-powered, customizable listening queries, our social Listening will pick up on keywords from over 100 languages.

How can Listening help detect crises and similar issues?

With our social Listening tool, you can create Spike Alert rules that include keywords and sentiment filters that allow you and your team to focus on the most important issues immediately. Get instant notifications via email and in the Emplifi platform when spikes arise.

What kinds of teams can Listening be valuable for?

Social listening tools are incredibly important to a wide range of teams. For marketing, listening offers the opportunity to build out consumer research, planning, analysis, and continued social strategy. For care teams, listening helps users hone in on engagement, crisis management, and customer feedback.

Outpace your competition with easy-to-use, innovative solutions

We’re recognized as a market leader in innovation, customer support, and ease of use from these organizations.