Emplifi Unified Analytics: Unify Your Social Media Data with AI
2026 Gartner® Magic Quadrant™
Emplifi named a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening
Unified social media analytics software
Gain a 360° view of performance across all platforms for your social media analytics, uncover actionable insights, and drive smarter decisions – all from one unified platform.
Drive peak performance with actionable insights for your whole team
View data in the way that’s easiest for you. With graphs, searchable metrics, and customizable widgets, our Unified Analytics platform shows you a complete picture of your metrics in just a few clicks.
40%
Increased productivity from data consolidation.
Consolidate data from every facet of your brand’s social presence, from campaign to customer support.
360°
View of your business metrics, with all of your social media analytics in one place.
Access powerful metrics quickly to monitor progress, benchmark, and align your goals.
Make informed decisions based on detailed social media analytics
30%
Improvement in customer engagement due to real-time trend analysis
47%
Follower increase after social metrics audit and strategy adjustment
5x
Faster reporting and data analysis than before using Emplifi
One view across every brand, region, and team
Every KPI that matters — paid, owned, competitive, and care — across every brand, region, and team, all from one modular platform. Analyze deep, act fast, and align the whole organization around the same data.
Automate sharing with just a few clicks
Save and set automated reports with specific views and date ranges that regenerate and export directly to your inbox, for no-stress analysis exactly when you want it.
Drill into insights with ease
With customizable labels, you can keep an eye on every metric you need. Plus, use the search tool to find specific metrics, widgets, and boards with the help of AI, resulting in less time spent searching and more time spent maximizing your brand’s potential.
Built to simplify enterprise reporting
No data wizardry required. With a simple, easy-to-use interface, Unified Analytics offers preset and configurable visualizations. Easily customize report views for each team, brand, or region – so everyone is always working from the same source of truth.
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Interactive Demo
Explore the power of Unified Analytics
Unified Analytics Overview
Want to drive action with unified insights?
Discover how Emplifi's Unified Analytics brings your reporting into one place for a clear view across marketing, commerce, care, and customer experience. No more juggling multiple tools or messy spreadsheets. Make reporting fast, simple, and keep your whole organization aligned.
Unlock new possibilities for your organization with Unified Analytics
How our customers benefit from Unified Analytics
"We use Emplifi Social to inform our three different buckets of content: global, local, and influencer. We're able to look at what the engagement is across these buckets, including the different comments they're getting. This allows us to recognize local successes and adopt best practices."
Rachel Bouvier Senior Digital Analyst, Global Digital, Benefit Cosmetics
"The numbers behind every piece of content or post provides insight into what people are most interested in, which helps us make better, more informed decisions. With Emplifi, we can keep a finger on the pulse of what fans are looking for, what's working, and what's not."
Zach Galia Director of Digital Content, Arizona Cardinals
Rachel Bouvier Senior Digital Analyst, Global Digital, Benefit Cosmetics
Zach Galia Director of Digital Content, Arizona Cardinals
Frequently asked questions
Is Emplifi’s Unified Analytics tool only for owned social media reports?
No. Although Unified Analytics serves as your hub for social media analytics, it’s also the one-stop shop for all of the data found with Emplifi. This includes customer care reports, Bot performance, Live Commerce, competitive benchmarking, UGC, and more.
What types of data can I analyze using Unified Analytics?
With Unified Analytics, you can analyze everything from content performance and impressions to location insights and other demographic data. Dig into video watch times, trends in Listening sentiment, or care case resolution metrics. Set up labels that allow you to benchmark, or track the success of your biggest competitors.
Can small businesses use Unified Analytics, or is it for large organizations?
Our analytics tool is built for everyone – the platform scales with you and helps you manage growth efficiently so that, regardless of your organization’s size, you’ll have a flexible analytics tool that’s constantly improving and ready to help you maximize your customer experience journeys.
Do I have to manually build my own reports in Unified Analytics?
No manual building needed. Unified Analytics offers preset boards that contain flexible metrics and widgets for all your most important social media analytics. Any connected profiles and accounts in Emplifi will be automatically added to reports, but you can also opt to choose specific profiles, platforms, and dates to analyze.
How do Emplifi’s reporting tools help with decision making?
By providing comprehensive insights, Emplifi’s reporting empowers you to make informed, data-driven decisions. Analyze key metrics, audience behaviors, and market trends, and use our tools to identify strengths, spot growth opportunities, and address areas for improvement. Monitor your progress and align your goals with actionable insights, alongside proof in numbers.
Explore additional social media analytics resources
Learn more about social media analytics and the power of unifying data from all channels.
What are social media analytics?
What is the impact of unifying analytics across channels?
What is social media management?
Ready to fuel your teams with A-CX?
Discover what Emplifi can do for you. We turn small teams into large ones, and large teams into well-oiled machines, but either way, we offer the rocket ship, you just need to jump on.
What can you expect?
- A live walkthrough of Emplifi Fuel tailored to your specific social marketing, commerce, and care needs
- A benchmark of how your brand performs against peers in your industry
- A partner who understands your business, and 22,000 others
- A concrete action plan to go from disjointed teams to A-CX